Catalogue Intelligent Entertainment 2025-2026 150 - Flipbook - Page 164
Case Study: A New Gaming Identity in Northern Rhine
Client: Adventure Mining World,
Dorsten, Germany
Launched: 2024
Format: 20 Agent Factory Missions
Venue Type: Family Entertainment
& Action Center
The Challenge:
Mining Adventure World (Gold Chamber) is known
for immersive, story-driven experiences inspired by
industrial history and exploration. To broaden its appeal,
the team needed a modern, replayable attraction
that would extend guest dwell time, attract a wider
demographic, and stay true to the brand’s adrenalinefueled identity. The idea of secret agent training-with
mission-based challenges, competitive scoring, and a
mix of physical activity, puzzles, and gami昀椀ed tech o昀昀ered a scalable, immersive solution with broad appeal.
The Solution:
Agent Factory launched as a modular, mission-based attraction blending
physical activity, puzzles, and team strategy in a tech-enhanced environment.
At the Dorsten venue, it was tailored to the space and audience with:
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•
•
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20 mission stations featuring logic and physical challenges.
A futuristic control room design with interactive lighting, sound, and signage.
Fully automated gameplay for low sta昀케ng needs.
Adjustable di昀케culty and game 昀氀ow to suit families and adult groups.
The Results:
Top-performing attraction with ROI achieved in under 9 months.
Described by guests as a “live-action video game”.
High repeat engagement driven by scoring and mission variety.
Broad audience appeal: families, teens, schools, corporate groups.
Minimal sta昀케ng and maintenance requirements.
Success led to second installation in Hamm.
Reinforced brand’s leadership in immersive, competitive entertainment.
“Agent Factory quickly became one of the top-performing
attractions in the area. From the 昀椀rst few weeks after
launch, bookings exceeded our expectations!”
Niclas Holtrup, Adventure Mining World
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